10 Direct Benefits of Business Blogging

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Yes, it’s a fact, you’ll get to see the spike in website traffic if your business blog gives relevant answers to customer queries. Would you like to know what is the direct benefits of business blogging and why it is important for your business? Let’s not waste any more time and unle

Yes, it’s a fact, you’ll get to see the spike in website traffic if your business blog gives relevant answers to customer queries. Would you like to know what is the direct benefits of business blogging and why it is important for your business? Let’s not waste any more time and unleash the top 10 benefits of business blogging. But first thing first…

What is Business Blogging:

Neil Patel, co-founder of Crazy Egg and Hello Bar, who helps companies like NBC, GM, HP grow their revenue, says

“Create content that teaches. You can’t give up. You need to be consistently awesome.”

Yes, business blogging is nothing but an expert piece of well written content around your business to directly talk to the customers. There is no word limit unless your story is complete. Now let’s jump into…

Top 10 Direct Benefits of a Business Blogging:1. You Are Well Connected With Your Customers:

One of the most significant benefits of a business blog is that it creates interest among the target audience to go through the informational business content. The comment section in the blog helps you find a potential client for your business. The comments that keep getting published by readers upon going through the content play a big part as there’s a higher probability you get the potential and long-lasting clients that trust your product/services.

image credit: coreonlinemarketing.com

2. Your Website Will Have Reduced Bounce Rate:

Another significant direct benefit of a business blog is that it brings down the business website’s bounce rate. In case you are new to bounce rate then this Google Support Article is for you. This happens only when content is engaging and creates interest in readers’ minds, makes them stay on the web page and visit other product/service pages as mentioned in the blog.

The blogging has to be done that matches the need and interest of the target niche audience. The relevant and SEO-friendly content will surely deliver the best results regarding a spike in website traffic and avoid a low bounce rate.

3. Blog Helps You Get Quality Backlinks:

Blog helps you get the quality backlinks from high authority websites which offer provision to publish blogs and guest posts for readers to gain information through the content and avail SEO Services in USA  or buy product if it suits them. Undoubtedly, quality backlinks of the corporate blogging site indicate the authenticity of a brand being promoted through informative content with high-volume business keywords.

4. You Will Have Relevant Online Traffic Coming to Your Website:

As Matt Cutts, former employee of Google, says:

” If you have an outstanding product, world-class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.”

Getting a target audience matters a lot as relevant traffic gives a considerable probability of lead generation or conversions. SEO blogging with business keywords placed tactfully in the content can generate massive traffic from online sources to the business website and know more about the services. Take a look at this screenshot. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

why blog is important for business

5. Take The Benefit of Improved Website Ranking:

Blogging, done with SEO keywords placed appropriately, come up with effective content upfront that gets quickly crawled by search engine and get the best ranking in the search engine (like Google and Bing).

6. Blogging Will Keep Your Website Fresh and Updated:

seo services for small business,  always suggest adding fresh content to the website, and what’s better than blogging to keep the website updated. The trending and informative blogs related to the niche gain attention from the target audience as they like going through it and avail services, gaining an impression about the authenticity of the business.


HONY emerged from humble beginnings photographing New Yorkers in their natural habitat paired with a short and emphatic statement by the subject. HONY has over 9 million followers on Facebook and continues to expand into other countries and cities as it develops as a world-renowned blog.

2. Huffington Post

The Huffington Post is a politically based blog, it was launched by Arianna Huffington. It quickly spawned into a multi-faceted news outlet featuring columns on politics, lifestyle, business, women’s interests, entertainment, environment, technology, pop media, culture, comedy, healthy living and local news issues.

 3. IFLS

IFLS is hugely successful science and education-based blog. With over 18 million likes on Facebook and a daily, regular following of over 108,000 in the blogger sphere, it is one of the blogging world’s most beloved and respected pages.

4. The Honest Toddler (THT) 

THT is the innovative concept of writing from the perspective of her two year old, satisfying a relentless audience of almost 300,000 Facebook followers who remain patriotically logged in for the latest post.

5. Mashable

Mashable pulls in over 34 million visitors and 15 million social media viewers on a monthly basis.

If you’re looking to reach new audiences, get started on a business blog. Having a blog provides a strong foundation for your marketing efforts. Blog is a great way to share business stories, and build a community of like-minded and engaged people.

Finally if you find all this little hectic to fit in your schedule then hire best SEO agency in USA to take care of this. Chat with us on +1-307-209-3608 or write to us at [email protected]. In case you wish us to get in touch with you, please book free consultation and one of our sales executives will get back to you asap.

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