With more and more companies wanting to integrate their products into the lives of
celebrities, now seems like a good time to take a closer look at Celebrity Product
Placement, describe three common approaches, and outline what steps can be taken
to guarantee results.
The term "Celebrity Product Placement" is used to describe ginger alden now several related
techniques, but its definition applies to each: free products are distributed to
celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for
endorsement, it offers a distinct advantage. It can appear like a product choice
made on individual preference.
Most marketers are unaware of their options in this category (one form features
contracts with celebrities, guaranteeing performance and allowing marketers to
actively leverage celebrity patrons in the media) and therefore many overlook a very
powerful influencer-marketing technique.
In this article, I will describe each of the three main approaches and discuss their
relative merits by listing their pros and cons. I also hope to quash any
misconception that Celebrity Product Placement has to be a gamble, and show you
how best to secure a return on investment (R.O.I.).