If you want to expand your business in the European market, then this can be a great opportunity to build global recognition and credibility for your brand. Exhibitions in Europe not only provide an opportunity to reach new customers, it also helps in taking your business to the international level. most of the world's major international exhibitions are held in Europe? Countries like Germany, France, Spain and the Netherlands are leading in this field, with Germany on top.

Participating in European exhibitions provides an opportunity to connect directly with not only potential customers, but also global vendors and dealers. With 12 major exhibition sites, Europe also attracts  exhibitors from Asia and North America. So before attending an exhibition in Europe, it is necessary to understand the processes and culture there.

Language and Customs

Language is very important to convey the right message to the audience at trade fairs and exhibitions. English is the most widely spoken language in European countries. Which makes it easier to talk. But in countries like Germany, France, Spain, a representative who speaks the local language can increase the effectiveness of your booth manifold. Communication in local languages ​​​​makes your brand more professional and customer-friendly.

Etiquette and punctuality

Respect for time is an essential social and business value in European countries. For example, Germany is very punctual, while southern European countries like Spain and Italy have a little flexibility. Also, formal dress code is adopted in  European countries. Which reflects your professionalism.

Local exhibition contractor

Choosing the right stand builder is extremely important when organizing an exhibition in Europe. Local exhibition partner are well acquainted with European guidelines, safety standards and expectations of the organizers. For example, it is necessary to design the stand keeping in mind the height of the stand, fire safety certificate, permission for rigging points, etc.

EXHIBIT GLOBAL is a USA and European exhibitions design company. We have extensive experience working with global brands and a rich portfolio of stand creations in key European cities - such as Cannes, Frankfurt, Paris, Munich, Oslo and Barcelona.